About to start Company Formation? After you have decided what structure your business will have, you will need to decide on a name to represent your company. After you get an idea of what name you would like to use, you will need to check it on the National Names Index. If the name you want to use is already registered, then you will need to choose another. It is important that you make sure you are in direct compliance with choosing your name. There are some words such as: University, trust, building society, chamber of commerce, etc. that would need to be cleared by the Government. This is to make sure people are not under the impression that your business represents a government entity. It is also wise to pay attention to how closely your name is to other registered names. Although not exactly the same, another company could take action if they so choose.