The best way to give the definition of search engine optimization is to describe what it is and what it does. It is at heart a marketing technique for preparing a website so as to enhance its likelihood of being ranked near the top of the results of a search engine when a relevant search, such as for the specific good or service provided, for a business has been undertaken. There are a number of different factors that remain important when optimization of a web site is underway and one of these includes the content of the website and the subsequent structure of the website and the copy and page layout therein.